#1 Best-Seller in 5 Startup & Entrepreneurship Categories
*Named Top 5 Business Growth Book by Entrepreneur Magazine
This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users.
Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it’s really like to run a startup.
Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
You will learn how to:
* IGNITE EXPLOSIVE GROWTH by creating a remarkable product
* Identify the ONLY 3 METRICS THAT MATTER
* Explore valuable VIRAL GROWTH strategies to grow rapidly
* Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
* Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION
“A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company.” -Payal Kadakia, Founder & Executive Chairman of ClassPass
“Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read.” -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor
“Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth.” -Entrepreneur Magazine by Syed Balkhi
“Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know.” -Andrew Weinreich, Inventor of Social Networking
- Do you like extremely specific sports analogies applied to business practices? What about the ego of a hedge fund manager for 300 pages? How about a book written by a guy who started a software company with no software background and not the slightest idea how to do it?
Well then, this is your book! Filled with tasty morsels of insights and ideas (like having a company massage day … really page 206, right before the awe-inspiring unique suggestion of something called a “company newsletter” – groundbreaking stuff here!)
The author also namedrops a bunch of recommended books, all by authors who happened to be living, giving public speeches, and promoting themselves … I’m sure he wasn’t expecting any kickback in the process … no, not from a wall street hedge fund manager, that’s not something he’d do. But don’t expect any unique titles to hit this list. It’s the usual suspects, Eric Ries, Peter Theil … it’d be like going to a sci-fi conference and recommending Isaac Asimov to everyone … gee thanks …
The one nice thing about this book (which is why it’s a two star review!) is that since the text is so vapid of insight and depth, you can quite literally read it like some top graduate from Evelyn Wood’s speed reading course. Don’t worry, you’re missing anything by going too fast, he’ll repeat it again in 5 pages.
But really, don’t worry about it … it’s like 12 bucks … won’t be the worst 12 bucks you ever spent. Besides, he’s not a bad author, the text actually is quite readable and there isn’t much New Yorker style needlessly long stories without getting to the point.
Not the worst the book I’ve read this year (and I’m writing this in February) but certainly not 5-star awesome, would read again!!!
Explosive Growth is a tantalizing journey into entrepreneurship and the challenges and triumphs is presents. Lerner’s humility and unwavering honesty is a refreshing voice in an industry dominated by harsh “how to” books. In his candid and often times humorous depiction of his journey into financial success, he keeps sight of the most valuable resource companies have- their employees. This book is not only highly informative, it restores faith in the tenacity, resilience, and humanity of today’s entrepreneurship.
Incredibly sound advice from a social and dating pioneer. I competed with Cliff’s app AYI for years. He managed its torrid growth to 100,000+ daily users tremendously well. If you crave those rare periods of 4000+% five-year growth, read this book. Learn some of the hard-fought lessons learned. These tips will save you a lot of time and money, as I, unfortunately, mostly learned the hard way. – CEO, The Meet Group (NASDAQ: MEET)
The further I got into this book, the more I got hooked on it. I work in the dating business, so this was a must-read. The tips are great. True wisdom. Cliff really went through the wringer, and admits areas where he probably should have done things differently. Makes for a good and enlightening read. Absolutely essential read for anyone in the dating or digital marketing / product dev space.
As a tech entrepreneur myself, who has been on a similar path to the author, I was skeptical of the value that I’d derive from the book. I’m happy that didn’t stop me from reading – there are a lot of insights, perspectives and tactics I hadn’t considered before, that I hope to adapt and put to use in my own ventures.
Why is that, you ask. Because it has great tips and resources for the entrepreneur and for the rest of us clear and authentic explanations for what entrepreneurs do. When I met Cliff, I told him I didn’t get why successful entrepreneurs would do it al over again. Now I do.