Attract, engage, and delight customers online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads and leads into customers
- Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
- For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.
The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:
1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.
2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This book’s focus on attracting, tracking and building trust at the right stage in a buyer’s decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.
3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.
4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.
- I like that the book gives real life examples how why inbound marketing works. I read it as a refresher.
Highly recommended to any type of marketer. Outbound marketing is so intrusive. Inbound not only makes sense but the leads from it are warm and already know about you and how you can help.
Cannot wait for the next book.
- Perfect for a startup like our company, Cloud Plus Partners.
We found answers to most of our questions and valuable steps to setup our program.
Wish we had this from the beginning. The Startup Marketing Checklist on page 175 is the
best and most complete I have seen.
This book has lots of practical information with clear, concise explanations. I think it’s useful for anyone whose organization deals with digital marketing.
These guys and their company Hubspot have defined inbound marketing again and again. This is a new marketing science requiring constant A/B testing. There will no doubt be a need for a third edition in a few years; but don’t wait. This book will exlain the NEW marketing to you.
Great book about today’s software market and how prospects learn about solutions before ever providing their name. Understanding the buyer journey and how to best engage are the keys to successful, predictable revenues.
Needed to buy this for a course I’m taking but really great read for anyone trying to get a good overview of pertinent information related to social media.
it’s a short book but has a lot of useful information and good tips. If you have any experience in online marketing, google ads, etc. you will know a lot of the info, but this book gives an added bonus by showing ways to apply your knowledge (and of course refreshing any of that knowledge) to an immediate strategy to begin your inbound marketing plans. I am glad I read it and plan on using its lessons
Three cheers for the founders of HubSpot who wrote their own soft sell. It’s not to say that the book does not accurately cover all the dive-in layers of Inbound Marketing available. It does, and offers broad insight for how any business could harness such. Since I enjoy analytics and analysis, I enjoyed the topics covered for the importance of measuring what works, how you know what works, and letting go of what is non productive. Conversion is a reality pill that does not come with a spoonful of sugar at times. Numbing analytic analysis is hard for most businesses to swallow. I also agree with what is covered concerning intrusion marketing, and why it has no room in online marketing. Digressing though, the chapter covering SEO is 50% up to speed with 50% behind. That’s Verizon’s uploads equally downloads motto these days. It is definitely not written to provide an non techie entrepreneur sufficient panoramas. If you’re an online marketer, add this book to your library. Will it make you wiser? That I think will depend on your real world experiences as well as education level. Will it refresh or possibly have you reassess? Maybe, it again will depend on your optic of inbound.